top of page

OpenAI ChatGPT Ads Pilot Achieves Over USD 100 Million Annualised Revenue

  • 3 days ago
  • 2 min read

OpenAI’s ChatGPT advertising pilot in the United States has surpassed USD 100 million in annualised revenue within six weeks of its launch. A company spokesperson highlighted robust early demand for the AI startup’s new advertising business.


Smartphone displaying "OpenAI" logo on a dark screen, placed on a laptop keyboard. The scene is dimly lit, creating a tech-focused mood.
Credit: UNSPLASH

OpenAI had stated in January that it would begin showing ads to some U.S. users on its free tier and lower-priced Go plan. This initiative aims to generate revenue from the AI chatbot, funding the substantial costs of technology development.


Advertisements are distinct from ChatGPT’s generated answers and do not influence its outputs. User conversations are kept private and are not shared with marketers, the company stated.


Approximately 85% of users are eligible to view ads, though fewer than 20% are shown them daily. This indicates considerable potential for increased ad monetisation within the existing user base.


OpenAI has reported no impact on consumer trust metrics and low dismissal rates for ads. The company also notes ongoing improvements in ad relevance, learning from user feedback.


Plans include expanding the test globally to additional countries in the coming weeks. Australia, New Zealand, and Canada are among the regions slated for this expansion.


OpenAI has now broadened its advertiser base to over 600 organisations. Nearly 80% of small and medium-sized businesses have signalled interest in ChatGPT ads, according to the spokesperson.


Self-serve advertiser capabilities are set to launch in April. This development aims to broaden access and drive further growth for the ChatGPT maker.


David Dugan, a former Meta ads executive, was named to lead OpenAI’s global advertising solutions team earlier this week. David Dugan, a former Meta ads executive, was named to lead OpenAI’s global advertising solutions team earlier this week.


Analysts suggest ads could unlock a significant revenue stream from millions of ChatGPT users. However, they also noted that the move could potentially displease some customers and harm trust in the product.

  • OpenAI’s US ChatGPT ad pilot exceeded USD 100 million in annualised revenue in six weeks.

  • The company reported no negative impact on consumer trust or ad dismissal rates.

  • Global expansion of the ad test is planned for Australia, New Zealand, and Canada.


Source: REUTERS

 
 
 

Comments

As Asia becomes the fastest growing tech adoption region, biz360tv is committed to keeping readers up to date on the latest developments in business technology news in Asia and beyond.

While we use new technologies such as AI to improve our storytelling capabilities, our team carefully select the stories and topics to cover and goes through fact-checking, editing, and oversight before publication. Please contact us at editorial@tech360.tv if you notice any errors or inaccuracies. Your feedback will be vital in ensuring that our articles are accurate for all of our readers.

bottom of page