Global Smartphone Market Grows 6.5% in Q2, Led by Samsung and Apple
Global smartphone shipments grew by 6.5% in Q2, driven by Samsung and Apple. Smartphone makers are focusing on AI to attract consumers and increase market share. Gen AI smartphones are expected to capture 19% of the market this year.
This marks the fourth consecutive quarter of growth in smartphone shipments, as manufacturers leverage artificial intelligence (AI) to attract price-conscious consumers and expand their market share.
Nabila Popal, research director with IDC's Worldwide Tracker team, highlighted the excitement in the smartphone market, citing higher average selling prices and the buzz surrounding AI-powered smartphones. It is projected that gen AI smartphones will capture 19% of the market this year.
Popal also noted that while Apple and Samsung dominate the premium segment, leading Chinese original equipment manufacturers (OEMs) are increasing shipments in the low-end market to gain volume share amidst weak demand. However, mid-range devices face challenges in terms of market share.
In recent events, Apple showcased new AI features for its iPhones at its developer conference, leveraging OpenAI's ChatGPT. Samsung also unveiled new models for its Galaxy fold and flip series, along with new AI capabilities, at its Galaxy Unpacked event.
According to IDC's data, Samsung secured the top spot in the market with an 18.9% share of shipments in the second quarter. Apple followed closely with a 15.8% share, while Xiaomi claimed a 14.8% share.
Global smartphone shipments grew by 6.5% in Q2, driven by Samsung and Apple.
Smartphone makers are focusing on AI to attract consumers and increase market share.
Gen AI smartphones are expected to capture 19% of the market this year.
Source: REUTERS